YouGov FMCG/ CPG Rankings 2021 Vietnam

YouGov FMCG/ CPG Rankings 2021 Vietnam

Marking the first in our annual FMCG/CPG Rankings series, YouGov’s FMCG/CPG Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

YouGov FMCG/CPG Rankings 2021 in Vietnam: Personal Care

In Vietnam, FMCG/CPG brand Lifebuoy leads the Personal Care list this year with a score of 30.8. Close-up came in second with a score of 29.3. In third and fourth position were X-Men and Colgate respectively scoring 27.3 and 26.2. Rounding out the top five Clear scored 24.5.   

YOUGOV FMCG/CPG RANKINGS 2021 IN VIETNAM: PERSONAL CARE
Rank Brand Name Score
1 Lifebuoy 30.8
2 Close-Up 29.3
3 X-Men 27.3
4 Colgate 26.2
5 Clear 24.5
6 Dove 22.2
7 Romano 20.1
8 Head & Shoulders 20.1
9 Enchanteur 17.7
10 Sunsilk 17.7
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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

 

YouGov FMCG/CPG Top Improvers 2021 in Vietnam: Personal Care

In the personal care category, L'Oréal Paris came up on top in the most improved FMCG/ CPG brand list, with a rise of +3.3 points, ahead of Vaseline (up +2.8 points) and Head & Shoulders (which has improved by +2.7 points). The fourth and fifth position were Lifebuoy (+2.0 points) and Colgate (+1.4 points).

YOUGOV FMCG/CPG TOP IMPROVERS 2021 IN VIETNAM: PERSONAL CARE
Rank Brand Name 2021 Score 2020 Score Change in Score
1 L'Oréal Paris 17.3 14.0 3.3
2 Vaseline 14.8 12.0 2.8
3 Head & Shoulders 20.1 17.4 2.7
4 Lifebuoy 30.8 28.8 2.0
5 Colgate 26.2 24.9 1.4
6 Senka 6.9 5.6 1.3
7 Pantene 11.9 10.7 1.2
8 Kotex 17.2 16.1 1.2
9 Dove 22.2 21.0 1.1
10 X-Men for Boss 13.7 12.6 1.0
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Scores show average data from August 1st 2020 to July 31st 2021, compared to August 1st 2019 to July 31st 2020.

 

The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the FMCG/CPG sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.

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Methodology:  

The brands in YouGov FMCG/CPG Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.  

The rankings chart shows the brands with the highest average Index score between August 1st 2020 to July 31st 2021. The improver chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. To be included in the improver list, the variance must be positive. The scores are representative of the general population of adults 18+ (some are online representative).

All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and at least 18 months to be included in the improver rankings (as well as being currently tracked).