Cashing in: How to increase your cashless customer base

Organisations around the world are heading towards a cashless future increasingly driven by mobile payments. Whilst 67% of the online population in Indonesia and Malaysia believe a fully cashless society will be in place within 20 years, there are hurdles that are stopping consumers going cashless, especially around security. 


This latest YouGov Report looks into the mobile payment markets in Indonesia and Malaysia. We examine who needs to be convinced of the benefits of cashless payments, and what specific concerns the population has regarding cashless payments and technology.


In this report, you can discover how to increase your cashless customer base with these five steps: 

  • Who to target
  • Where to advertise
  • Type of messaging to use
  • Topics to include in your messages
  • Brands to tie in with


Download a FREE copy of the white paper by filling in the below form!