Cashing-in Globally

Organizations around the world are heading toward a cashless future increasingly driven by mobile payments. This report utilises data from China, Denmark, Germany, Indonesia, Sweden, the UK and the US, to show how often individuals in each market use cash.

Understanding the prevalence of cashless consumers around the globe and the possible growth of this segment can help brands to recognise the potential importance of this group, learn how to target them effectively, and identify their expectations.


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Photo source: Getty Image